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Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)

Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)

Regular price $3,569.00 NZD
Regular price $4,149.00 NZD Sale price $3,569.00 NZD
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Low stock

Sony New Zealand BONUS Cashback Promotion November 2024 – January 2025

Up to $400 Cash Back on selected Sony camera and lenses via online redemption.
Ends 11:59PM NZDT 5 January 2025.
Claiming period closes 11:59PM NZDT 2 February 2025.
https://current.sonypromotions.com.au/digital-imaging/claims/create

Features:

  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate


An all-rounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.

This fourth-generation of the a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A/SD UHS-II slot. Connectivity and streaming are also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.

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